logo-madaboutdigital

YOUR TECH AGENCY FOR THE POST-COOKIE WORLD

The problem

Brands’ ability to successfully reach their target audience is under pressure

The industry is changing driven by privacy-first initiatives & technology advancements.
The number of tech players and solutions are increasing exponentially generating choice paralysis and preventable inefficiencies. Audiences are aiming for anonymity, rejecting cookie consent and tracking; embracing privacy.

The solution

Take control and future-proof your business

Increase reach from targetable audience.
Improve addressability and increase the value of addressable individuals.
Measure and segment your audience.
Build privacy-first media strategies with our roadmap to the post-cookie world.

Drive more sales, leads or subscriptions with our performance driven model

LESS PRIVACY
COOKIE BASED DATA
Addressable Audiences
0 %
Anonymous Audiences
0 %

SEGMENTED
RETARGETING

Recency & Frequency

DEMOGRAPHIC
TARGETING

Age & Gender

INTENT BASED
TARGETING

High adoption rate | Good performance | Low privacy | Deterministic | Not sustainable
Increase your addressable
audience with
MAD HYBRID MODEL
A mix of deterministic and cookiless strategies that blend traditional with the new, for increased performance.
CHANNELS

DISPLAY

AUDIO

VIDEO

CONNECTED
TV

IN-GAME

IN-APP

DOOH

NATIVE

PLATFORMS

OPEN WEB

SOCIAL

SEARCH

MORE PRIVACY

COOKIELESS DATA
Addressable Audiences
0 %
Anonymous Audiences
0 %

1 ST PARTY

Your data

3RD PARTY

Data collected by others

CONTEXTUAL

Context based data

HOUSEHOLD

Probabilistic data Income, education, savings, children

High addressability | Scale & Precision |
Privacy first | Probabilistic & Deterministic | Sustainable

COOKIE BASED DATA
Addressable Audiences
0 %
Anonymous Audiences
0 %
LESS PRIVACY

SEGMENTED
RETARGETING

Recency & Frequency

DEMOGRAPHIC
TARGETING

Age & Gender

INTENT BASED
TARGETING

High adoption rate | Good performance | Low privacy | Deterministic | Not sustainable
Increase your
addressable audience with
MAD HYBRID MODEL
A mix of deterministic and cookiless strategies that blend traditional with the new, for increased performance.
CHANNELS

DISPLAY

AUDIO

VIDEO

CONNECTED
TV

IN-GAME

IN-APP

DOOH

NATIVE

PLATFORMS

OPEN WEB

SOCIAL

SEARCH

COOKIELESS DATA
Addressable Audiences
0 %
Anonymous Audiences
0 %

MORE PRIVACY

1 ST PARTY

Your data

3RD PARTY

Data collected by others

CONTEXTUAL

Context based data

HOUSEHOLD

Probabilistic data Income, education, savings, children

High addressability | Scale & Precision |
Privacy first | Probabilistic & Deterministic | Sustainable

SERVICE

We act as an extension to your marketing team, delivering an outstanding digital media service.

CAMPAIGN STRATEGY AND PLANNING

We help you identify hidden opportunities and plan the right type of campaign for your business.

Analysis and Research
Strategy Design
Budget and Media Planning
CAMPAIGN
MANAGEMENT

We build and execute digital marketing campaigns, with your goals, your budgets and your resources in mind.

Campaign Set-up
Campaign Execution and Optimisation
Campaign Reporting and Insights

BUSINESS ECOSYSTEM

Your tech agency
for the post-cookie world
experts
0
geos serviced
0
sectors
0

Household targeting & measurement for the post-cookie world

Empowering your marketing with Data

Household targeting & measurement for the post-cookie world

Empowering your marketing with Data

BUSINESS ECOSYSTEM

AWARDS

CERTIFICATIONS

Gain the means to effectively reach your target audience, in the next era of digital marketing.